Designed for How People Actually Live
Bittman’s is built for a wide range of consumers-the health-conscious eater, the modern family, the home entertainer, the bread purist. By combining traditional fermentation methods with a format designed for convenience, the brand delivers nutritional integrity, flavor, and ease. The Bittman’s launch marks a broader mission to reestablish bread as a trusted, everyday staple aligned with growing consumer interest in whole grains, fermentation, and minimally processed foods.
“With Bittman’s, you don’t have to choose between quality and convenience,” said Kate Bittman, Co-Founder of Bittman’s. “We’ve made real, absolutely delicious bread that goes from your freezer to your table in minutes and fits easily into your everyday life—whether that’s a quick weeknight dinner or something you’re proud to serve and share with the people you love.”
Reframing a Category
Whole grains, natural fermentation, and minimally processed ingredients aren’t trends; they’re a return to what bread always was, before the industry decided otherwise. Bittman’s sits at the intersection of convenience, quality, and nutrition: think of it as the niche artisan bread you love, but widely available.
Each loaf is fully baked and frozen at peak freshness; customers heat it up in minutes, at their own convenience, for a fresh-from-the-oven experience. Bittman’s delivers a 20-minute moment that feels intentional and homemade, without the effort or complexity of baking bread from scratch.
Bittman’s initial product offerings include:
- 100% Whole Wheat Boule
- 50% Whole Wheat Boule: 50% whole wheat flour, 50% white flour
- Demi Baguettes (2-pack): 30% whole wheat flour, 70% white flour
- Ciabatta Flats (4-pack): 100% whole wheat flour
- Focaccia: 100% whole wheat flour
- Rye Loaf: 50% rye flour, 30% whole wheat flour, 20% white flour
- Cinnamon Walnut Raisin Loaf: 100% whole wheat flour
- Corn Boule: 50% whole wheat flour, 30% whole grain corn, 20% white flour
- Croissants (3-pack, available starting in May): 50% whole wheat flour, 50% white flour
- European-Style Pastured Butter (Salted and Unsalted, available starting in May)
Bittman’s is available direct-to-consumer via its website, with pricing starting at $89 with first-box savings, and nationwide shipping across the continental U.S. with delivery times targeted at two days or less. Consumers can learn more and subscribe at www.bittmans.com, and follow @bittmans on Instagram for updates, product drops, and additional announcements.