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Matthew & Camila McConaughey’s Award-Winning Pantalones Organic Tequila Set to Shake Up the Asian Spirits Market

by Food Affairs
written by Food Affairs

Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, is expanding into Asia, marking the brand’s next step in its growing global footprint. The award-winning, USDA-certified organic tequila will launch in Thailand, Singapore, Indonesia, the Philippines, Hong Kong, and Vietnam.

“We launched Pantalones to remind everyone that tequila should be high-quality juice and fun. We’re excited to bring that energy to new friends across Asia, from Bangkok to Ho Chi Minh City to Singapore,” said Matthew and Camila McConaughey.

Distribution will be led by East West Management & Marketing, a Singapore-based specialist in premium agave spirits, as Pantalones introduces its Blanco, Reposado, and Añejo expressions to tequila drinkers and cocktail lovers across the region.

“We’re excited to continue building Pantalones internationally and introduce the brand to new consumers across Asia alongside East West Management & Marketing,” says Andrew T. Chrisomalis, Co-Founder and Chairman of Pantalones Organic Tequila. “There’s strong momentum behind the brand, and this is an exciting next step for us.”

This expansion follows a strong year of international growth for Pantalones, including launches in Australia, New Zealand, the UK, and Canada.

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OpenTable Reveals the 2026 Top 100 Hotel Restaurants in America

by Food Affairs
written by Food Affairs

OpenTable revealed its 2026 Top 100 Hotel Restaurants in America, as new consumer research and dining data show that hotel restaurants are playing a bigger role in how Americans plan their travel, where to stay, and where to eat. Timed to the launch of its latest top dining list, OpenTable is also unveiling an evolution to Concierge, its AI-powered dining assistant, now available directly on the OpenTable homepage to power restaurant discovery and booking.

OpenTable’s latest dining insights show that hotel restaurants are playing a bigger role in how people plan where to go, where to stay and what to book before they arrive. 61% of Americans have chosen a destination because of its food or restaurant scene, and among respondents planning to travel this summer, 60% have booked a hotel specifically because of its restaurant.1

That momentum is showing up in reservations. OpenTable data shows hotel restaurant dining by travelers this year is up 13% year-over-year and up 7% across all diners.2 To help diners decide where to book next, OpenTable revealed the 2026 Top 100 Hotel Restaurants in America, a guide to the hotel dining rooms worth planning around.3

“Restaurants aren’t just an itinerary line item anymore, they’re the anchor. Our research backs this up, as half of Americans have booked a hotel specifically because of its restaurant,”1 said Matt Davis, Head of North America Hotels at OpenTable. “This year’s Top 100 list spotlights the hotel hotspots worth traveling for, and with our AI Concierge helping diners get instant answers to their culinary questions, OpenTable is making it even easier to turn inspiration into a seat at the table.”

OpenTable’s 2026 Travel and Dining Trends:

  • No Room Key Required: Hotel restaurants are no longer just for overnight guests. 92% of respondents have dined at a hotel restaurant when they were not staying at the hotel, showing how these dining rooms are becoming destinations for travelers and locals alike.1
  • Reservations Are Driving the Itinerary: Younger travelers are planning where to eat before they arrive. 88% of Gen Z plan restaurant reservations ahead of time, with 46% thinking about reservations at the same time as booking their hotel.1
  • Table for One, Away from Home: Solo dining is finding a natural home in hotel restaurants and bars. OpenTable data shows parties of one by travelers are up 30% year-over-year to date2, while 71% of respondents would consider dining solo at a hotel restaurant or bar in the future.1
  • The Dining Concierge Goes Digital: Travelers want easier and convenient ways to find the right restaurant for every trip. 51% of respondents say they plan to use AI tools to help discover and book restaurant reservations while traveling this year, rising to 65% among Gen Z and 60% among Millennials.1
  • Digital Inspiration, Real-World Connection: Social media may help shape the dining experience, but travelers still want to be present once they arrive. While 58% of respondents say social media enhances dining, nearly three-quarters (71%) make a point to reduce their screen time while traveling to focus on in-person connection.1

“A great hotel restaurant immerses guests in the local culture, telling the story of a destination through its seasons, local ingredients and customs. Guests want to truly experience a city or a place through their stay. At SingleThread, we embrace the philosophy of Ichigo ichie – ‘one chance and one encounter’ – ensuring that no matter how many times a guest returns, they always experience a unique moment in time,” said Kyle Connaughton, Chef-Owner of SingleThread Farm | Restaurant | Inn. “Guests are also embracing being present in the moment; more than ever, we notice that guests deeply value the opportunity to step away from screens and the busy, modern world to connect with both the land and each other.”

OpenTable Launches Update to AI-Powered Dining Assistant

Nearly half of Americans (48%) say they spend more time researching where to eat and drink than any other part of a trip.1 Against that backdrop, OpenTable’s updated Concierge tool can now help diners compare options and move from inspiration to booking more quickly.

Diners can describe exactly what they are looking for using natural language, from a spot locals love to the perfect date night nearby, and Concierge will surface options across OpenTable’s global network of more than 65,000 restaurants, powered by verified reviews, menus and real-time availability.

The 2026 Top 100 Hotel Restaurants in America

For travelers looking to make dining part of the destination, the 2026 Top 100 Hotel Restaurants in America3 offers a guide to the restaurants worth adding to the itinerary – whether they are booking a summer getaway, planning a staycation or looking for a hotel dining room locals love.

To explore the full list, city-specific guides and understand flight and hotel pricing with the help of KAYAK, visit OpenTable’s top hotel restaurant hub at: opentable.com/c/top-restaurants/top-100-hotel/.

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Bittman’s Launches Direct-to-Consumer Bread Subscription for Organic Whole Grain Sourdough

by Food Affairs
written by Food Affairs
Bittman’s, a modern bread company founded by Mark Bittman -longtime New York Times food columnist and author of the How to Cook Everything series-today announced its official launch, introducing a subscription service for ready-to-bake, organic whole grain sourdough designed to bring high-quality bread into everyday life.
 
At a time when consumers are increasingly prioritizing ingredient integrity and simplicity without sacrificing convenience, Bittman’s offers a new approach: real bread made with organic whole grain flour, water, salt, and time, delivered ready-to-finish at home and hot on the table in minutes. More than just a product, the launch reflects a broader shift in how consumers think about and approach bread, moving towards an everyday ritual that is nourishing and simple.
 
“Bread is one of the most misunderstood foods,” said Mark Bittman, Founder of Bittman’s. “For decades, it’s been overprocessed, stripped of its nutritional value, even avoided altogether; much of it lives in the same glycemic neighborhood as cake and doughnuts. We created Bittman’s to bring bread back to what it should be: organic, whole grain, naturally fermented. This is about restoring trust in one of the most fundamental foods, and making it accessible in a way that fits how people live today.”

Designed for How People Actually Live

Bittman’s is built for a wide range of consumers-the health-conscious eater, the modern family, the home entertainer, the bread purist. By combining traditional fermentation methods with a format designed for convenience, the brand delivers nutritional integrity, flavor, and ease. The Bittman’s launch marks a broader mission to reestablish bread as a trusted, everyday staple aligned with growing consumer interest in whole grains, fermentation, and minimally processed foods.

“With Bittman’s, you don’t have to choose between quality and convenience,” said Kate Bittman, Co-Founder of Bittman’s. “We’ve made real, absolutely delicious bread that goes from your freezer to your table in minutes and fits easily into your everyday life—whether that’s a quick weeknight dinner or something you’re proud to serve and share with the people you love.”

Reframing a Category

Whole grains, natural fermentation, and minimally processed ingredients aren’t trends; they’re a return to what bread always was, before the industry decided otherwise. Bittman’s sits at the intersection of convenience, quality, and nutrition: think of it as the niche artisan bread you love, but widely available.

Each loaf is fully baked and frozen at peak freshness; customers heat it up in minutes, at their own convenience, for a fresh-from-the-oven experience. Bittman’s delivers a 20-minute moment that feels intentional and homemade, without the effort or complexity of baking bread from scratch.

Bittman’s initial product offerings include:

  • 100% Whole Wheat Boule
  • 50% Whole Wheat Boule: 50% whole wheat flour, 50% white flour
  • Demi Baguettes (2-pack): 30% whole wheat flour, 70% white flour
  • Ciabatta Flats (4-pack): 100% whole wheat flour
  • Focaccia: 100% whole wheat flour
  • Rye Loaf: 50% rye flour, 30% whole wheat flour, 20% white flour
  • Cinnamon Walnut Raisin Loaf: 100% whole wheat flour
  • Corn Boule: 50% whole wheat flour, 30% whole grain corn, 20% white flour
  • Croissants (3-pack, available starting in May): 50% whole wheat flour, 50% white flour
  • European-Style Pastured Butter (Salted and Unsalted, available starting in May)

Bittman’s is available direct-to-consumer via its website, with pricing starting at $89 with first-box savings, and nationwide shipping across the continental U.S. with delivery times targeted at two days or less. Consumers can learn more and subscribe at www.bittmans.com, and follow @bittmans on Instagram for updates, product drops, and additional announcements.

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